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edie campbell for ysl

After some major con­tracts with Marc Jacobs and Burberry, the British model is now the face of the new Yves Saint Lau­rent fragrance.

The cam­paign is finally out! Fea­tur­ing Model of the Year 2013 Edie Camp­bell, the ad for the new YSL beauty fra­grance Black Opium is a strong con­fir­ma­tion of the brand’s new rock and roll vibe. Fac­ing the cam­era with messy hair and a smoky eyes, it looks more like she is about to play at a rock con­cert than at a fash­ion house photoshoot.

” Yves Saint Lau­rent brand’s mod­ern vision of beauty is very inspir­ing and I am par­tic­u­larly proud to rep­re­sent such an auda­cious arche­type of women,” says Edie.

With a mod­ern take on the iconic fra­grance, Black Opium is the first per­fume that dares mix­ing flo­ral and fruity notes with strong cof­fee aromas.

The fra­grance will launch on the 25th of august and will help you put some chic into your cof­fee addiction.

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