FENDI’s Campaign with

For the first time, FENDI is launching a global image and video campaign, featuring actress Zoey Deutch and the iconic FENDI Peekaboo bag

By DTK Team

Launched in honour of the Peekaboo bag, the campaign highlights the emotional relationship between the iconic bag and Zoey Deutch as she celebrates her most authentic and true inner self.

As the story unfolds, Zoey’s inner soul appears as she embraces her Peekaboo, revealing the inside of the bag as well as her own personality. As the bag is revealed, so is her inner soul – the story follows Zoey, chronologically leading the viewer into the moment when sits for her studio shoot, ready to be photographed with the FENDI Peekaboo. The campaign video’s soundtrack song, “I See You” by The Horrors showcases Zoey’s bold, eccentric, and vibrant personality, cementing the special relationship between her and the Peekaboo bag.

Featured in FENDI’s Fall/Winter 2020/21 Collection last February, the new Peekaboo bag features a new accordion frame shape that resembles a deep smile, with interchangeable inside pockets coming in smooth leather or special skins personalized with one’s initials. As a celebration of the Peekaboo bag, a signature accessory for FENDI, the House honours each iteration of the bag since its creation by Silvia Fendi Venturini in 2009. Each version of the bag, which has its own distinctive features, embodies the versatility and timeless aspect of the Peekaboo, looking forward to its innovation season after season, collection after collection.

The new Peekaboo bag will hit stores in late August. Visit FENDI for more information.



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Written on: August 27, 2020