Fendi opens a new boutique at
HOLT RENFREW OGILVY
Earlier this month, we learned about FENDI appointing Kim Jones as artistic director of women’s ready-to-wear. He will join Silvia Venturini Fendi, the third generation of the Fendi family, who will continue to create accessories and collections for men. The British designer will present his first collection for Fendi at the Milan Fashion Week in February.
By Marie-Ève Venne
Following this announcement, FENDI is expanding with the opening of its new Women’s and Men’s boutiques inside the historic Holt Renfrew Ogilvy building at 1307, rue Sainte-Catherine Ouest Montreal. The Men’s boutique officially opened on August 31, 2020 followed by the Women’s boutique on September 3, 2020.
The new FENDI Women’s dedicated location on the ground floor, spanning 672 square feet (62 sqm selling) of luxury retail space, showcases leather goods and accessories while an adjacent lounge seatingarea is host to Women’s Shoes and ready-to-wear. The boutique has been designed in line of the New Concept of the Maison’s boutique, fusion of bright and luxurious materials. Façade, columns and diagonal flooring are in Italian Arabescato Vagli marble that recalls the architecture of Roman churches. Ivory leather shelves suspended by tubular structures in champagne metal and marmorino walls characterize the space. Special touches such as the handmade 3D plaster wall featuring a textured FF logo designed by Karl Lagerfeld and the focus display in mink clearly referencing the Maison’s codes revised in a modern language. The feminine atmosphere is enriched by a curved sofa in light blue velvet and a handmade carpet with a geometric pattern in nuances from green to lilac.
The new FENDI Men’s boutique on the third floor covers 527 square feet of luxury retail space and is crafted with masculine shades of green and camel. Textured silver FF walls create a backdrop for forest green lacquer and cork shelving accenting the carpet of the same green shade. Side table in walnut and a modular leather sofa create a plush seating area in the center. The boutique offers the full range of FENDI Men’s leather goods, accessories and ready-to-wear.
Ogilvy, opened in 1912, and is now Holt Renfrew’s flagship store in Canada and has been going through some major rebranding over the last years, aiming to bring nothing but the best regarding luxury shopping experience.