Fendi’s Pre-Fall 2020
CALIFORNIA SKY COLLECTION
Designed by Silvia Venturini Fendi in collaboration with LA-based visual artist Joshua Vides, the Pre-Fall Fendi California Sky Collection pairs a touch of that vibrant and free-spirited Californian vibe to the Vides’ bold black and white motif designs.
—By Luisa Tarantino
A unique contemporary artist, known for his signature black and white marker style, Joshua Vides’ applied his signature style to a black and white colour palette, scattering sky blue and wisteria violet touches to the pieces in the collection, creating interesting visual 3D effects by mapping the seams and edges of each piece, from the accessories to the clothing. He also played with several other motifs and effects – such as a vibrant floral motif and a reworking of the iconic FENDI stamp and FF logo, paired with gradient backgrounds and graphic elements.
The collection includes both womenswear, menswear, and clothing for children. The womenswear combines streetwear style with resort style, and all feature Vides’ bold decorative motifs, with a focus on lightweight fabrications and materials, spanning from nylon windbreaks, embossed cycling shorts, light knits and printed denim to fur coats, reversible padded blousons, and elegant evening styles. On the more beachwear side of things, you can find kaftans and poplin shirtdresses as well as vibrant and dynamic activewear.
For the accessories, Vides applies his marker style to Fendi’s most iconic bags, such as the Peekaboo and Baguette bags, as well as the new Roma shopper, the Colibri slingbacks and the FF fluid sock sneaker. For an added surprise to the collection, the collection also includes a new interpretation of the Fendirama women’s sunglasses, featuring a silver metal frame and a graphic interpretation of the FENDI Stamps on the silver mirror lenses.
For the menswear, the same bold graphic elements adorn the men’s selection, with shaded detailing, floral motifs, and the reimagined FF logo found on cotton jackets, satin blouses, embossed leather outerwear, tees and sweatshirts, denim and trousers, as well as the men’s accessories, from the iconic Baguette, travel case, backpack, fanny pack, sneakers, and more.
You can see more of the Fendi California Sky Collection here.
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