Jennifer Lopez is the New Face of

As a luxury brand, Coach is continuously diversifying and expanding with their partnerships. With Michael B. Jordan and Selena Gomez on their roster as faces of the Coach brand, Jennifer Lopez makes for a perfect new addition.  

By Luisa Tarantino

From Lopez’s partnership with Coach, we can expect new global advertising campaigns for leathergoods, ready to wear and footwear, and much more, starting this Spring 2020. Lopez and Coach share New York roots and a New York city, and the same beliefs in possibility, authentic self-expression, and quality product. Even more, Lopez’ addition to the roster stands for Coach’s contemporary values of inclusion and authenticity.

For Lopez, collaborating with Coach is exciting. Not only is it a timeless brand, she notes, but she’s always been a fan of the brand. “The upcoming collection really speaks to my personal style––an uptown downtown mix,” she says.

For Creative Director of Coach Stuart Vevers, Jennifer Lopez represents that exact authenticity that is so important to the Coach brand. “She’s determined and she’s an original who has followed her own path to do things her own way––she really embodies the attitude of Coach and our new campaign,” says Coach Creative Director Stuart Vevers. “I loved when Jennifer carried the Coach Signature bags in her 2002 video All I Have. She’s from New York like Coach, which creates another authentic connection with our heritage, and I’m particularly excited about bringing Jennifer and Juergen Teller together.”

This is certainly exciting news for Coach and an introduction to a new era. Will there be a collaboration collection as there was with Michael B.Jordan? Whatever the case, we think Lopez is the perfect choice.


Written on: November 20, 2019