#KNOTONMYPLANET raises funds for the conservation of elephants

Alexandra Weston and Holt Renfrew’s H Project are supporting #knotonmyplanet, a charitable movement that promotes elephant conservation and benefits the Elephant Crisis Fund – an initiative launched by Save the Elephants and the Wildlife Conservation network in partnership with the Leonardo DiCaprio Foundation.

By Lauren Walker-Lee

Knot On My Planet is a campaign born in fashion and powered by influencers with the goal to bring elephant poaching and the ivory crisis to the forefront of the conversation by leveraging influencers, companies and brands within the fashion and luxury industries while raising money for the Elephant Crisis Fund.  With awareness brought to the global stage by supermodel Doutzen Kroes and others, the fashion industry is doing their part.

“The fashion industry has been incredibly supportive of #knotonmyplanet and the Elephant Crisis Fund,” said Doutzen Kroes. “When we originally launched, it was my friends in the fashion industry that I asked to help spreadthe word. This led to so many people across the world wanting to know more about what we were doing, which I think caught the attention of industry icons like Holt Renfrew who asked how they can help. That support has beensimply amazing!”

For the second year in a row Holt Renfrew has commissioned limited edition t-shirts, sweatshirts and socks by ethical Canadian brand KOTN, with 100% of the proceeds benefiting the charity. Also commissioned, are the famed elephant bags by LOEWE, 15 hand beaded bags by the Spanish fashion house will be made available in aid of #knotonmyplanet with 100% of proceeds benefiting the initiative, and available October 15th.




This weekend September  7 & 8th 2019 Holt Renfrew will continue to raise money in support of  #knotonmyplanet to benefit the Elephant Crisis Fund, where customers’s shopping dollars will contributing to a great cause. The retailer has raised over $250, 000 since 2018, and aims to come close to that again this coming weekend.


Written on: September 30, 2019