Louis Vuitton 2021
CRUISE COLLECTION 

The new Louis Vuitton 2021 Women’s Cruise Collection, Game On, is inspired by a beautiful contradiction — a stationary journey.  The collection asserts that fashion is a game, playing with familiar cuts and colours in new ways with the help of a deck of cards.

           —By Luisa Tarantino

Rather than a journey elsewhere, Game On explores a departure inwards. For this collection, Ghesquière sought to “uncover one inspiration after another,” and the result is a collection that is an exploration of his creative identity and that explores “his past, present, and endless possibilities for the future.” An exploration of familiar cuts, colours, and styling, Game On embodies a sort of creative freedom through reimaging familiar looks with new patterns, lines, and prints. A more neutral palette meets vibrant detailing and fun patterns, and textures intermingle and contrast.

Game On also gets its name from the playing cards adorning the collection’s various accessories. The cards add a touch of the fantastical to each look, a “fantasy of illusion” in which “clubs bloom, spades pierce, diamonds sparkle, and the almighty heart reigns.” The playing cards are found on some of Vuitton’s most iconic accessories, finding their place alongside the House’s classic Monogram patterns, further playing into the motif: a deck of cards, a traveller’s loyal companion, draw attention to Louis Vuitton’s heritage of making travelling trunks. For this collection, all of Louis Vuitton’s talents come together: passion, craftsmanship, and a winning card.

You can watch the Louis Vuitton Cruise Collection Film here, and see the looks below.

louis vuitton cruise collection

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louis vuitton cruise collection

louis vuitton cruise collection

louis vuitton cruise collection

louis vuitton cruise collection

louis vuitton cruise collection

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Click here to get the latest news on new collections.

 

Written on: July 21, 2020