We got the inside scoop on the F/W19 collection and Sarah Rafferty’s design collaboration.
By Brenna Dixon
Marc Cain lit up Berlin’s city centre with the hashtag #meetyouatthetrainstation for the F/W19 collection presentation. The front row was booked to capacity with the fashion first class, including Caro Daur, Leonie Hanne, and Laura Noltemeyer. Onlookers watched women of all ages stroll the catwalk along their voyage, from Victoria’s Secret Angel Lorena Rae to Eveline Hall. Sitting alongside Chariman of the Board, Founder, and Owner Mr. Helmut Schlotterer, sat internationally renowned actress Sarah Rafferty.
Fresh on board as the new artistic and design director was Katja Konradi, responsible for a slew of key categories: product management, marketing, visual merchandising, and interior design, stating that “the best decisions are made in a team.”
As the lights dimmed, the conductors ushered out Konradi’s direction of colour and pattern blending, which was created for the woman who “lives for today, is confident, open-minded, and curious, who loves being a woman, which she expresses through what she wears naturally and effortlessly,” she stated about the Marc Cain client.
Remaining true to the brand’s polished tonal tailoring, this season highlighted garments with fluorescent green high-necked knits and paired suits with bright kicks. The strategic and creative-minded Konradi blended in sportier elements like cycling shorts and glossy puffer jackets mixed with vinyl leggings and skirts, injecting the collection with a sports-luxe vibe. “Investment in innovation plays an important role at Marc Cain,” she noted.
As innovation guided the overarching F/W theme, Sarah Rafferty debuted her collaborative handbag collection with the brand. Created in three hues (black, almond, and, her favourite, aubergine), the partially embossed and partly smooth bag with a retractable strap is made of 100% Italian calf leather. Crafted in a classic yet contemporary silhouette, this bag honours women. “We are always multi-tasking – who has time to change bags between day and night?” asked Rafferty, chuckling.
As the Marc Cain brand ambassador, Sarah Rafferty has also been a persistent voice for women in film, gender equality, and setting positive examples in the industry. Rafferty aligns perfectly with the brand DNA, as “Marc Cain stands for confident and inspiring women,” stated Konradi. With the world changing and shedding more light on women and their stories, Rafferty strives for realness – not only in real life but also with who she plays on screen. “I’ve become a real advocate of authenticity,” Rafferty asserted. One of the “perks of being an actress is having the opportunity to work with such outstanding people,” she commented, alluding to working with Konardi and the brand as an ambassador. Together with Marc Cain, Rafferty delightfully reveals that there really isn’t a “negative thing about being a brand ambassador!” – the “sneak peaks” into the collections and “insight into the creative thought processes behind what passes before us on the runway” are definitely some of the many exciting “perks.” Honouring Rafferty’s mission to provide authenticity and clarity and the Marc Cain brand DNA, the name of her bag collaboration is perfect – ‘True Bag’.