Maripier Morin launches
Today, Dress to Kill Magazine was invited to the launch of Maripier Morin’s first swimwear collection in Montreal at Bain Schubert on Saint-Laurent.
By Joyce Nalaband
Ornorm is a Québécois brand created by TV host, actress, and entrepreneur Maripier Morin. Since she was young, she had a passion for bathing suits, which inspired her to create her very own swimwear brand. Ornorm is her first swimwear collection, having launched on February 4th, and is officially available to purchase on February 6th online at ornorm.com and at Maison Simons. Ornorm defines itself as a brand that promotes “uniqueness and the right to be oneself without compromise. This brand helps to reach women and goes beyond physical appearance.” Ornorm encourages body diversity, and the show included a variety of models with different body types, skin tones, and abilities. These comfortable bathing suits are available in inclusive sizes, ranging from XS to XL. Even the name of the collection, ORNORM, which sounds like “hors norme,” in French, which means extraordinary or out of ordinary, reflects the vision Morin has for the brand and its campaign.The colour palette of this new collection is mostly composed of warm earthy colours, such as black, khaki greens, and brick oranges in different styles, such as composed bikinis and one-pieces. Some of the swimwear is monochromatic, with others featuring geometric patterns. The collection will retail from 45$ and 98$.