DESIGNER MASH UPS
Stop, collaborate, and listen…..Okay a bit cheesy but it’s no secret that brand collaborations get noticed. In a time where we don’t know when we will be returning to the shops (amid the Covid-19 shut down), the virtual mall we call the Internet can provide much needed respite from the headlines.
By Lauren Walker-Lee
Unexpected brand collaborations can make thumb stopping announcements, adding that fun fashion spark to our couch scrolling and shopping. Perhaps even pushing us over the edge and resulting in an “add to cart” moment during a time in which we are unsure if it’s appropriate to be shopping at all. But whether you are still wanting to buy a couple new pieces for the upcoming season or just prefer to browse, these new clever collaborations (that you will see are all interconnected) had a few of us at the office bookmarking for later.
goop’s G.sport has teamed up with designer ready-to-wear brand and NYFW favourite Proenza Schouler on a new limited-edition, activewear collection. The seven-piece offering features contemporary cutouts, sexy straps, and a bold palette to deliver a graphic edge with G. Sport’s tech-forward fabrics. This marks Proenza Schouler’s first foray into activewear.
Jack McCollough and Lazaro Hernandez have been busy creating the unexpected in the form of buzzy collaborations. Like the recent activewear partnership with goop, the Birkenstock collaboration was a definite thump stopper. The delightful mash up between the German shoemaker, accepted in both fashion and tree hugging circles alike, and the New York based fashion brand is sure to reach “It” list status. The brand has reimagined the iconic Arizona and Milano sandals with the Proenza spirt; reinterpreted with utilitarian inspired topstitching on specchio leather and a campaign shot by Juergen Teller.
The German footwear brand is no stranger to stylish collaborations. Like the aforementioned PS project and last year’s get together with Rick Owens, their new collaboration with Japanese concept store BEAMS is something we didn’t know would be quickly added to wish lists. Their chic and minimalist interpretation of the Arizona slides are perfect for those who like it soft and streamlined.
We just might be borrowing from the boys. It’s no secret Dr. Martens is having a big year as they celebrate their iconic 1460 boot. In the lead up to the 60th anniversary in April, the English heritage brand has already unveiled very notable collaborations with BAPE and Raf Simons. The latest chapter in what is the 1460 Remastered Series is a very unique drop, a three-way collab with Los Angeles skate and streetwear brand Babylon and the aforementioned BEAMS, the Japanese concept store and arbiter of style and brand curation. Their interpretation of the boot is inspired by the ska music scene of the 60’s and merges the west coast skate culture with the forward design sensibilities of Japanese style.