Nicole Benisti Screening at
Starring actress Noomi Rapace and R&B singer Miguel, Benisti’s collaboration with Selfridges is now screening at Piccadilly Circus until the end of this year. Directed by Nabil Elderkin, longtime collaborator of Kanye West, the campaign film takes the audience through a futuristic Christmas gathering among friends.
By Luisa Tarantino
The film will feature Benisti’s iconic Montaigne shearling puffer, and is part of a larger collaboration between the Canadian designer and the British retailer. In October, Selfridges launched a futuristic-themed campaign, “Future Fantasy,” which included mystical creatures dressed in bespoke mini puffas in festive holiday shades of blue and pearl.
Featuring an eclectic cast personifying the film’s ‘house party of dreams,’ disrupts the typical holiday narrative. With juxtaposing scenes, from scenes bouncing from a avant-garde holiday feast to a neon rave, draws on the genre of magic realism. At the end of the film, Noomi and Miguel can be seen wearing Benisti’s iconic Montaigne shearling puffers in front of the Selfridges’ facade.