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When Gwyneth Paltrow launched two new products for her goop beauty line last month, not only were they a welcome addition, there was a noticeably welcome addition to the campaign as well. GP cast her mother actress Blyth Danner to star alongside her for the unveiling of the GOOPGENES nourishing moisturizer and eye cream in a very cute and à la mode video (it was recorded at home) to accompany the launch. The video featured three generations of women: Blythe, Gwyneth, and 16 -year -old daughter Apple discussing the products. 

By Lauren Walker-Lee

The idea of cross-generational skincare and the notion of more age inclusive beauty got me thinking. The beauty industry really is making strides when it comes to breaking down barriers in a once very exclusive and segmented industry, changing the traditional images we see and aiming to be more progressive concerning beauty ideals.

Beauty products, which are far more accessible than fashion (we’ve all heard of the lipstick effect) have the power to uplift and include – include everybody! Seeing generations sharing the same products tipped me off to explore this idea further. Also, to note – as if my phone was listening – I saw an advertisement on Instagram with another famous mother-daughter duo sharing their love for the Estée Lauder Advanced Night Serum. Noticing the daughter was my age (mid-thirties), and knowing my own mother in her mid-sixties loved this product, I knew I was on to something. Sure, there are decade specific skincare products, and what you use in your early twenties will not necessarily be your go-to at 40, but there are ample skincare products, age inclusive beauty, and ingredients that span across age brackets.

Gwyneth Paltrow and her mother Blythe for their Goop Campaign

Gwyneth Paltrow and her mother Blythe for their Goop Campaign. Credit: Goop

Marisa Dufort, the Director of R&D at NEOSTRATA, expands on this  “Alpha Hydroxy Acids (AHAs) are ideal ingredients to work across age groups and provide multiple skincare benefits. AHAs help to normalize skin’s natural exfoliating cell turnover cycle, helping to remove unwanted surface skin cells so skin is smoother and brighter.  They also have benefits beyond exfoliation and can help skin appear younger with reduced fine lines and wrinkles by supporting skin’s natural collagen.  This makes AHAs ideal to use in younger skin to exfoliate and brighten and in mature skin to firm and plump wrinkles.”  

There is no denying there is an eye-watering amount of attractive skincare options on the market, all with romantic ingredients promising youthful results. Not to mention the more advanced medical procedures on offer we begin to think about in our thirties and beyond (hello dermaplaning and chemical peels!) But what does it take to achieve healthy skin at any age?  RN Monica Ly, esthetic-injector and owner of the La Déesse Cosmetic Clinic, speaks to the elements of youthful skin and the shifts in skincare. “In a beauty culture obsessed generation where we openly share reviews and experiences, in which aesthetic science and technology are rapidly advancing, I noticed there is an attitude change in my clients, shifting from aesthetic enhancement to one that is definitely more preventative and restorative in nature.”

To have healthy skin at any age, it’s important to look out for the following features when selecting products or researching treatments, reveals Monica.

Smoothness: Normal texture and keratinization

Firmness: Abundant functioning collagen and elastin

Even Tone: Properly functioning melanocytes

Hydration: Supple skin with intact barrier function

Free of medical diseases and free of environmentally induced deterioration

So no matter the age bracket we find ourselves in, we are all endeavouring to look healthy and youthful. What your version of that is is entirely up to you. However, ageing gracefully and being the best version of yourself is an aspiration for any decade. Taking into consideration both environmental aggressors and lifestyle choices, inner health and mental wellbeing, each chapter of the skincare journey shares these common factors.

Here we round up a mix of brands and products to explore from the newly launched Chanel Le Lift Creme de Nuit, to the recently discovered belif serum with roots dating back to 1870’s Scotland.


Biologique Recherche Lotion P50 Toner

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Chanel Le Lift Creme de Nuit – $195




belif Peat Miracle Serum – $74

Elizabeth Grant Collagen Re-Inforce 3D Neck & Décolleté Cream — $120 


Neostrata Overnight Anti-Pollution Treatment – $58


age inclusive beauty

Shiseido Future Solution LX Universal Defense SPF — $130


age inclusive beauty

Ceramiracle Cell Solider Cellular Defense Cleansing Balm – $22


age inclusive beauty

 goop beauty GOOPGENES All In One Nourishing Face Cream $130 and Eye Cream — $75

age inclusive beauty

Rodan + Fields Redefine Rejuvenation Mask —$71


Click here for our Summer 2020 beauty report.

Written on: September 7, 2020