The Campaign for the Cruise 20/21 Chanel Collection
BALADE EN MÉDITERRANÉE

The campaign for the Cruise 2020/21 collection imagined by Virginie Viard evokes the spirit of the Mediterranean. In these pictures of a solar beauty, photographer Karim Sadli stages this collection by invoking “the holidays, a gentle torpor, nature, the sea, the sound of the waves. Images of films too…”

Photographed by Karim Sadli

“Virginie Viard was looking for someone who could embody a freshness, a sort of candour, a liberated and confident femininity, and who has a playful spirit”, confides the photographer. The choice of muse naturally fell therefore on the actress and CHANEL ambassador Lily-Rose Depp. “I’ve known Lily-Rose since she was young in Los Angeles, through her mother, before she started her career as an actress. I have a great deal of affection for her, and we shot this campaign in an atmosphere of familiarity and trust.”

“I WAS THRILLED TO BE SHOOTING LILY-ROSE, WHO I KNOW SO WELL. AND I THINK WE ALL WANTED SOMETHING LIGHT, SIMPLE, WHERE YOU DON’T FEEL THE EFFORT, AND I HOPE THAT COMES ACROSS IN THE IMAGES.”
.                                                          Karim Sadli

Lounging around the swimming pool of a stone house, Lily-Rose Depp revives memories of the Riviera and legendary actresses of the 1960s. With a smile on her lips, she embodies the Cruise collection, the keywords of which are lightness, simplicity and relaxation.

Discover the full collection here!

Written on: November 19, 2020