Samsung is blending fashion and technology to promote their latest smartphones and smartwatch.

Smartphones are very much a fashion statement these days. Technology companies are marketing their products in the same way fashion houses do, and for one good reason, because it sells. Samsung’s latest fall campaign features beautiful models Bella Hadid and Xiao Wen Ju in an array of colourful and fierce poses with Samsung’s flagship Galaxy S6 Edge, already available, and Galaxy Note 5, launching August 21st, in hand.

Bella Hadid also rocks Samsung’s newest smartwatch, the Samsung Gear, which looks much more fashion-forward than earlier models. What do you think about fashion and technology merging this way? Is your smartphone your best and favorite fashion accessory? Let us know in the comments!


About The Author

Riccardo Tucci
Co Web Editor-in-Chief & Journalist

Riccardo is a writer, musician, and part time philosopher. His interests include fashion and technology as well as the fine arts. His thirst for knowledge pushes him to explore fresh ideas, visit new places, and meet interesting people.

Dress To Kill Feed