UNIQLO arrives in Montreal

Earlier this month, the first UNIQLO boutique opened its doors in Montreal, much to the delight of lovers of the Japanese brand.  

By Marie-Ève Venne

Earlier this month, the first UNIQLO boutique opened its doors in Montreal, much to the delight of lovers of the Japanese brand.

The Uniqlo brand was officially inaugurated in 1998, with a first store in the Harajuku district of Tokyo. Since then, Uniqlo has become the number one brand in Japan and has continued to expand, first in Asia, then in Europe and North America.

The boutique located inside Eaton Center on Sainte-Catherine includes an area focused on UNIQLO’s sustainability activities including RE.UNIQLO, an initiative to recycle used garments and redistribute to those in need. As a commitment to connect with the local community, the store will feature a children’s reading area with curated books from local Montreal bookstores, and a flower shop display where customers can shop bouquets from Montreal floral design studio, Bell Jar Botanicals until November 15th.

UNIQLO succeeds in meeting very different needs: through its low-cost basics, the brand satisfies mass consumption while at the same time managing to attract a more demanding clientele, more sensitive to the codes of luxury, who will be seduced by the creative work provided in the collaborations, with the added promise of quality and innovation dear to UNIQLO

Photos: Karolina Jez

Written on: November 2, 2020