Victoria Beckham drops Lip Collection
Victoria Beckham is continuing to venture into beauty just like all the good digitally native brands that came before her; with social media teasers, countdowns, and drops.
By Team DTK
The second release was promoted, scheduled, and launched on Tuesday, October 15 with an array of beauty blogger style content – colour swatches and BTS Instagram footage of Victoria in New York City.
Coming just a few weeks after the worldwide unveiling of Beckham’s newest collection of her luxury fashion line, VVB, this new drop of Lip Definers and the Bitten Lip Tint join the current eye makeup collection celebrating Victoria’s signature smokey eye. According to the chicVictoria Beckham Beauty website, the Bitten Lip Tint will “Plump, tint and smooth your lips for your perfect pout. Bitten Lip is what has been missing from your makeup bag– a sheer natural-matte lip tint for an effortless flush of colour, with the benefits of a serum.”
While the “Lip Definer may be one of Victoria’s favourite products ever – it’s her daily go-to for creating a defined, contoured and fuller lip look. A precise, waterproof pencil in six shades to outline and define the natural shape of your lips.”
Check out the drop here.