Chanel Cruise 2020
A NEW ADVENTURE

For over a century, Chanel has continuously inspired and molded the way women want to look. The dualistic DNA of the renowned Maison is comprised of two icons: Gabrielle “Coco” Chanel & Karl Lagerfeld who have indefinitely left their mark on the fashion world. The 2020 Cruise collection, however, debuted without either fashion legend, Virginie Viard instead taking centre stage as Chanel’s new Creative Director.

By Brenna Dixon

Working alongside Karl Lagerfeld as his righthand woman for the past 30 years, Viard set in motion the collection with travel on her mind. Guests were all aboard the reminiscent pre-war Chanel train, settling into the dining carriage of a Belle Epoque café. Breakfast was served as the train chugged away from the station, instilling a sense of adventure and perhaps a sensation that was once familiar to Coco Chanel herself, taking us en route to La Pausa (her villa built in Roquebrune-Cap-Martin in the 1930s). Guests hopped off directly into the Grand Palais that was reconstructed into a train station platform with destinations Saint Tropez, Antibes, Rome, and Byzance.

The opening look featured a wide leg trouser cropped above the ankle, paired perfectly with a simple black blazer and an easy-going white blouse. Wax cotton trench and utility coats were juxtaposed with frothy white blouses and knit sets, some of which were highlighted by neon pink and others layered over modernized suiting to provide a refreshing new perspective. Layered chiffon dresses were knotted with bowed belts, candy coloured tweed topped leggings with house emblems, and a lineup of beyond desirable accessories flooded the station. Viard’s technical savoir-faire was in the spotlight as she brought a softer and more feminine approach to silhouettes and, ultimately, an air of delightful freshness to the Maison.

chanel 2020 cruise collection

Written on: September 25, 2019